DENTAL BUSINESS STRATEGIES
CU091016732X
$50.00
DENTAL BUSINESS STRATEGIES and SETTING UP FOR SUCCESS
(from Standard Marketing Procedures for All Dentists)
paper/disk; Author: Gordon Burgett and Reece Franklin, 11/15/2000
(Marketing SOPs, forms, and samples appear below in italics.) �Introduction The Beauty of Being a Businessperson
�I Hate Marketing�
The Difference Goes Beyond Excellence
You Control Your Marketing Aggression
Why Is This Book Different?
Managed Care
The four stages of managed care
What Can You Do?Chapter 1. Strategic Planning
Definitions
What is marketing as it pertains to dentistry?Where you are located
Why You Need a Marketing Plan
The type of office you have
Where the majority of your patients come from
The composition of your patient base
The marketing barriersPhysical Marketing Barriers Map (appears with text)
Setting Up Your Marketing Plan
A last look back�and a necessary look forward
Dental Marketing PyramidThe Dental Marketing Pyramid (appears with text)
Setting Up Your Marketing Budget
Elements of the pyramid definedMission Statement
Goals and Objectives
Practice Image
Your pricing strategies
Your marketing strategies
Your patients and patient baseDental Marketing Methods Comparison Chart
�
Sample Budget for a New Dentist
Sample Budget for a Young Practice
Sample Budget for a Mature Practice
Blank Monthly Calendar and Budget Sheet
Building your practice biographyYour credentials vs patient perceptions
Make a list of what�s important
Sample biographical form
Sample Practice BiographyChapter 2. Setting Up for Success �Successful Marketing Starts and Ends with Tracking
�Tracking starts with the right question�
What You Want Your Patients to Do
�� and the right asker
�Weekly New Patient Referral Tracking Sheet
� Monthly New Patient Referral Tracking Sheet
� Annual New Patient Referral Tracking Sheet
Your Marketing Team�Every Member Plays a Vital RolePrimary Responsibility Marketing Chart
Marketing Job Descriptions
(Blank Primary Responsibility Marketing Chart)Marketing Job Description: Dentist
Practice Reps
Marketing Job Description: Office Manager
Marketing Job Description: Dental Assistant
Marketing Job Description: Receptionist
Marketing Job Description: Dental Hygienist
Marketing Job Description: Practice Representative
What You Want Your Marketing Team to Do
How To Determine Your Return on Investment (ROI)ROI Dental Comparison Sheet
�Chapter 3. Understanding Practice Marketing �Internal and External Marketing
Cross-Platform Marketing Methods
Conservative vs Aggressive Marketing
What Do Other Dentists Do?Getting Organized
Dental Marketing Methods Assignment Chart
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