Standard Marketing Procedures for All Dentists In the Standard
Marketing Procedures for all Dentist you will learn:
-How to develop your own marketing plan
-How to create a sensible marketing budget
-Which are the best internal and external marketing methods to use
-How you can start using them today to retain the patients you have increase your new patient tally and survive by finding if necessary the best blend between fee for-service and managed care patients.
DIRECTORY OF MARKETING SOPS AND ILLUSTRATIONS
I. Strategic Planning
II. Setting Up for Success
III. Understanding Practice Marketing
IV. Internal Marketing Methods
V. Referrals
VI. External Marketing Methods
VII. Managed Care
An * indicates a marketing SOP (standard operating procedure). Those unmarked are:
-illustrations -charts -graphic examples -or maps.
I. Strategic Planning
Physical Marketing Barriers Map
Dental Marketing Pyramid
Dental Marketing Methods Comparison Chart Sample Practice Biography Sample Budget for a New Dentist Sample Budget for a Young Practice Sample Budget for a Mature Practice Blank Monthly Calendar and Budget Sheet
II. Setting Up for Success
Weekly New Patient Referral Tracking Sheet Monthly New Patient Referral Tracking Sheet Annual New Patient Referral Tracking Sheet Primary Responsibility Marketing Chart Marketing Job Description: Dentist Marketing Job description: Office Manager Marketing Job Description: Dental Assistant Marketing Job Description: Dental Hygienist Marketing Job Description: Receptionist
Marketing Job Description: Practice Representative ROI Dental Comparison Sheet Blank Primary Responsibility Marketing Chart
III. Understanding Practice Marketing
Dental Marketing Methods Assignment Chart
IV. Internal Marketing Methods
Weekly New Patient Referral Tracking Sheet In-House Patient Questionnaires * Mailed Patient Questionnaires Sample Questionnaires * Recalls Sample Recall Card * Reactivations Sample Reactivation Letter * Image Materials Sample Stationery More Sample Stationery * "Welcome to the Practice" Letter Sample "Welcome to the Practice" Letter * 'Internal Signs Sample Easel Sign *
Reception Area Biography Sample Practice Biography Practice Brochure Creative Worksheet * Practice Brochure * New Patient Orientation Kit * Telemarketing Scripts for Front Office * Recall Script Reactivation Script Flow Chart Reactivation Script Scripts for Referrals Missed Appointment Script * Case Presentations/Case Acceptance Case Presentations Script * Sample New Patient Orientation Kit A * Kit B
V. Referrals
* Patient Referral Program Overview * Referrals: Asking the Right Way Progressive Referral Thank Yous Scripts for Referrals � Using Outsider Cross-Promotions to Gain Referrals Referral Gift-Giving Status Chart * Three Types of Planned Referral Letters * Priority Referral Approach Weekly Professional Referral Chart Monthly Professional Referral Chart Suggested Planned Referral Letter Calendar Master Referral Action Planner: 6 Months
VI. External Marketing Methods
* 11 Steps to a Better Media Budget * Campaign Theme * Creating Your Own Campaign Theme Sample Creative Strategy Worksheet A Sample Creative Strategy Worksheet B * Feature/Benefit Chart Creative Strategy Worksheet * Prioritizing Your Ad Messages for Maximum Effectiveness * How to Find and Work with a Good Graphic Designer * Copy and Layout * Business Cards Sample Business Card Layout * External Signs Sample External Sign * Banners Sample Banner * Yellow Pages Sample Yellow Pages Zip Code Map Yellow Page Ad Formula * Print Media Print Ad Creative Worksheet Sample Print Ad * Free-Standing Inserts Sample
Free-Standing Inserts * Cooperative Coupon Programs Sample Cooperative Coupon * Direct Mail Sample New Resident Direct Mail Letter Direct Mail Sample Marketing Budget * Rules of the Game * New Resident Direct Mail Strategy Sample of Direct Mail Return Card * Publicity * Using Speeches to Augment Your Public Image Outline Guide for a Simple Speech Sample Speech Outline * Using Health Fairs and Mall Promotions * Using Seminars to Attract New Patients * Patient Appreciation Days Sample News Release
Sample Article * Radio and Television
VII. Marketing Under Managed Care
Managed Care Guideline Marketing Guidesheet * The Ultimate SOP Sample Status Board
With 808 pages, 41 real-world marketing methods documented as SOPs
(Standard Operating Procedures)�complete with illustrations, examples
and forms�and included as editable files (with Microsoft Word) on the
accompanying CD, it couldn't be easier to customize the manual to meet
the unique needs of your practice. As you read the book, identify the
SOP for a specific task, find its counterpart on the CD and edit it to
describe the way it's done in your office (or the way you want it done),
print it, and replace it in the binder, that is, your new Marketing
Procedures manual! Working from a model saves you hundreds of hours
work!
For the hard copy we provide a 30 day money back guarantee
if you are not completely satisfied with the product.
Unfortunately, we are unable to offer a refund for the digital
download of this product because of the editor's policy. We
will, however, resolve any issues arising from technical
difficulties of the download process. Because of this
restriction, we strongly recommend that, before ordering the
downloadable version you review all of the information regarding
this product.
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