Media Relations Success Secrets

TS101

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ebook

Professional Tips and Shortcuts to get You and Your Business into the Media

Author: Teri Sawers, published 2001
Behind-the-scenes tips and shortcuts to successfully get you and your business into the media. Invaluable insider tips from Teri's 20 years of international experience in journalism and high level public relations. You will learn - How to cold call the news desk without having them hang up on you; What is newsworthy about your story; How the media works; How to package your key messages for media; How to prepare for a telephone or face to face interview; How to sell in a story; How to write a good media release that has a fighting chance of not being �binned�; and How TV, radio, the Internet and wire services differ from print media. And more! Teri has media-trained many senior clients in the UK, Japan and Australia and is experienced in preparation for, and handling, issues and crisis management scenarios.

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