Browse Functions

	Administration
	Board
	Business Planning
	Communication
	Finance
	Human Resources
	Information Technology
	Legal
	Management
	Marketing

Browse Industry

	Accounting
	Consulting
	Dental
	Entertainment
	Medical
	Mergers & Acquisitions
	Real Estate
	Technology

Your Shopping Cart

Home | Send to a Friend!

Media Relations Success Secrets

ebook

Professional Tips and Shortcuts to get You and Your Business into the Media

Author: Teri Sawers, published 2001
Behind-the-scenes tips and shortcuts to successfully get you and your business into the media. Invaluable insider tips from Teri's 20 years of international experience in journalism and high level public relations. You will learn - How to cold call the news desk without having them hang up on you; What is newsworthy about your story; How the media works; How to package your key messages for media; How to prepare for a telephone or face to face interview; How to sell in a story; How to write a good media release that has a fighting chance of not being �binned�; and How TV, radio, the Internet and wire services differ from print media. And more! Teri has media-trained many senior clients in the UK, Japan and Australia and is experienced in preparation for, and handling, issues and crisis management scenarios.

Only available as an attachment to e-mail. See: E-Products Order Form