Strategic Planning for New & Emerging Businesses

D1574101145

$35.00 A Consulting Approach by Charles R. Stoner, Laurence G. Weinzimmer Ph.D., Fred L. Fry, Hardcover - 256 pages 2nd edition (February 1999)

This book gives owners of new and/or emerging businesses extensive knowledge of the steps of strategic planning. They learn how to assess the external environment, how to address competitive forces, how to identify internal strengths and weaknesses, and how to and develop a strategic thrust for their emerging enterprises.

Praise for Strategic Planning for New and Emerging Business

"This book is must reading for any man or woman who dreams of being a successful entrepreneur. Excellent advice to both the entrepreneur and the consultants who serve this marketplace."

-Jerry R. Mitchell, "Serial Entrepreneur" as described in Fortune, and President of the Midwest Entrepreneur's Forum

"This text is the only one I have found that comes close to addressing the needs of the existing business, specifically one that is experiencing rapid growth. It continues to be the clearest, most concise discussion of the interaction of various levels of goals and target actions that I have found."

-Charlotta Nordyke, Strategic Edge

"A concise yet thorough explanation of how to undertake the strategic planning process in small business. The Consultant's Viewpoint is particularly innovative and useful."

-Robert Brockhaus, Coleman Foundation Chair in Entrepreneurship, St. Louis University

"The additions of the Consultant's Viewpoint and updated case examples are very good."

-Charles Matthews, Professor, University of Cincinnati, and past president of the Small Business Institute Director's Association (SBIDA)

"Because it is more practitioner-oriented than most small business texts, it should become a standard in the field of small business consulting."

-Armand Gilinsky, Professor, Sonoma State University

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