Anatomy
of a Business Plan, now
in its 16th year and 5th edition, has guided over 1,000,000 business owners
smoothly through the business planning process. It has been used extensively
for business education by universities, colleges, technical schools, SBA
BIC Centers, and SBDCs. Anatomy of a Business Plan is equally appropriate
for small businesses and large corporations. It is a favorite in almost
every library throughout the U.S. and has been translated into Spanish,
Chinese, Italian, and other languages for use in foreign countries.
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What's In the Book?
Starting With an Exit Strategy
What Lenders and Investors Look For
Writing Your Executive Summary
Organizational Planning
Product-Market Analysis
Multi-Channel Marketing Strategy
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Financial Document Development
Financial Statement (Ratio) Analysis
Tax Considerations
Updating Your Plan
Glossary
Index
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Includes Three Complete Business Plans:
Start-up and Growth-Oriented Companies, Different Legal Structures, Products and/or Service Industries
One Plan for a Dot.com Company
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