CONQUER YOUR COMPETITION - START-UP Manual 1 of 4
RV101
$9.95
YOU WIN IN ANY BUSINESS
By Rene Vishney, 92 pages, PDF. Sent as an email attachment.
For anyone who is starting or building a business. Use this Manual to build your organization. Quickly and Profitably get your products or services to market. This manual shows you how to do it right the first time! No wasted efforts. You get the tools and knowledge you need to avoid the disasters. Build your business correctly from the start. Information included; a business plan outline that has been used to raise over $60,000,000, setting goals, allocation of executive time, decision-making, organization, planning, strategies, budgets, business processes with diagrams charts & examples etc.
Conquer Your Competition: Start Up
Table of Contents
Executive Summary........ 1
This manual�s objective 2
The major business functions 3
Accounting and/or Finance......... 3
Sales......... 3
Marketing......... 3
Manufacturing and/or primary Service......... 3
Administration......... 3
HR......... 3
Engineering/programming......... 4
Service operations......... 4
Information Systems......... 4
What�s it all about? 5
Starting out 6
The situations in which we find ourselves 7
Myopia... 8
Where do you start to build sales in tough times?... 9
Do they need it? 10
Businessmen who helped. 11
What are the components of a successful business?...... 12
Management 14
The owner and CEO... 15
Who are you?......... 15
I�m busy running the business - I can�t take time to plan... 16
The rule for disaster......... 16
Who is watching the business?......... 16
It is probably not written......... 17
Where do you spend your time?......... 18
Chinese fire drills......... 18
Useless interaction?......... 19
Unplanned activities......... 20
What are your plans?. 21
The plan�s mix......... 21
Plan aids......... 22
What business are you in? 23
Are you selling ladders or are you in the access business?......... 23
Expanded horizons......... 23
What benefits are you providing your customer?......... 24
Business styles. 25
Let me do this for you......... 25
How are the customers viewing your offerings?......... 26
General......... 26
Specialized......... 27
What does the customer expect?......... 27
Leading edge technology......... 28
Technology caveats......... 29
No goals... 30
Lack of clear objectives......... 30
What are you trying to accomplish?......... 30
When are you trying to accomplish it by?......... 30
Who is going to accomplish it?......... 31
How are they going to accomplish it?......... 31
Move really quickly now......... 32
Common objectives defined?......... 32
What do I get out of this?......... 33
Fish bones......... 33
No one in charge. 35
No functional organization defined......... 35
The maladies......... 36
A cure......... 36
Reality sets in......... 36
Hunting groups......... 38
Old organizational problems......... 38
Business processes......... 39
Business functions... 41
Accounting and/or Finance......... 41
Sales......... 41
Marketing......... 41
Manufacturing and/or primary service......... 42
Administration......... 42
HR......... 42
Engineering / programming......... 43
Service operations......... 43
No clear operating policies 44
So what happens when policies are strictly enforced?......... 44
What are good policies?......... 44
How do you deal with bad policies?......... 45
Lack of clear processes......... 45
Undefined information flows......... 46
It�s a Black Forest clock......... 46
Step by step......... 46
I need my space......... 47
No task breakdowns......... 47
The steam engine......... 48
This tastes awful......... 48
It didn�t happen on my shift!......... 49
Gee I wish I could......... 49
What resources are available?......... 50
Crash schedules costs and calamity......... 50
Warp speed......... 51
Do you have a budget?......... 52
What specialized skills are needed?......... 52
What�s the Schedule?......... 53
Who needs strategy - let�s just do it... 54
What markets do we enter first?......... 54
With what do we enter them?......... 55
Are we the price leader?......... 55
Where else can you lead?......... 56
Why are they successful?......... 56
Mine�s almost just like yours......... 56
Wait until you see this......... 57
We are in real trouble - now what?......... 58
Fast competitive company evaluation......... 58
Fast competitive product evaluation......... 58
Competitor capability analysis......... 59
What�s wrong with being responsible?. 60
Who has the authority to operate the company?... 61
Decisions Decisions Decisions... 63
Take the reins......... 63
Hail to the chief......... 64
Good decisions......... 64
Decision facilitation......... 65
Conclusion.... 66
What are the things that will help you?... 67
Appendix A: Business process........ 68
Appendix B: Business plan. 75
The plan�s executive summary......... 75
The business......... 75
The problem......... 75
Market opportunity......... 75
Market strategy......... 75
Products......... 76
Customers / accomplishments......... 76
Competitive summary......... 76
Distribution plan......... 76
Growth plan......... 76
Management team......... 76
Financials......... 77
The goal of the business plan......... 78
Appendix D: NONDISCLOSURE AGREEMENT.. 79
Meet the team 81
Mr. Rene Vishney......... 81
Mr. Mike Mellin......... 82
Mr. Edward W. Pullen......... 82
Dr. Jon Peddie......... 82
Mr. Daniel W. Zipkin......... 83
Mr. David Lewis......... 83
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Carl G. Kline, MBA
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